H1
Problem
H1 is a leader in healthcare data and solutions for the life sciences industry. With growth, they evolved beyond the scope of their original brand. Recognizing the need for a transformative brand identity, they wanted an experienced design partner to help align their brand expression with their mission and vision as part of a complete visual overhaul.The brief was clear: a unique, bold, modern visual identity, logo, and website aligned to their go-to-market strategy. All these elements had to reflect their role as innovators in life science.
Solution
In collaboration with H1, we embarked on a transformative journey, beginning with a partnership with their CMO, redefining their brand messaging and positioning. From these insights, we crafted a rebrand strategy to reflect their evolved identity and future direction.The discovery phase allowed us to develop a more cohesive visual identity to convey their market position, including an iconic new logo and a full-scale brand system. To ensure uniformity at launch, we delivered a corporate brand hub that provided all of the new assets and resources in one centralized place. The final piece was a revamped website which incorporated a new sitemap that reflected their brand story and buyer journey.
Results
H1’s brand identity carved a bold new space for them in the industry -- earning them the Swaay Health 2023 Website of the Year award.The rebrand connected their innovative mission and vision, heightened brand visibility, and demonstrated their role as an industry leader. This strategic alignment enabled H1 to communicate their value and solutions more effectively. Our continued digital marketing support plays a key role in sustaining their growth and market traction.
Better healthcare by design.